As the temperature drops, your wardrobe isn’t the only thing that needs a seasonal switch-up – your haircare routine deserves a winter makeover, too. Just like your skin can feel dry and tight in the cold, your hair can also suffer from the effects of chilly weather, indoor heating, and harsh winds. Think dryness, frizz, static, and even increased shedding.
So, if your strands are feeling a little less fabulous these days, don’t stress – this is totally normal. The good news? With a few easy changes and the right HASK products in your corner, you can keep your hair hydrated, shiny, and strong all winter long.
Here’s everything you need to know about winter-proofing your hair routine, with a little help from HASK, of course.
Why change your haircare routine for winter?
Winter might be dreamy for cosy clothes and hot chocolate, but it’s not always so kind to your hair. When the air gets drier and the temperatures lower, your hair loses more moisture, and if you’re cranking the heater at home (guilty), that dry indoor air only makes it worse.
You might notice your hair feels more brittle or rough to the touch. You might also start seeing more flyaways, static, and frizz, or experience increased breakage and shedding. And if your scalp starts to feel tight, itchy, or flaky? That’s winter doing its thing.
This is why transitioning your haircare routine to focus on hydration, repair, and protection is so important in the colder months. It’s not about reinventing your whole routine – just making a few thoughtful swaps that target winter-specific concerns.
Steps to transition your hair routine
1. Use hydrating shampoos and conditioners
The first step? Ditch drying formulas and switch to hydrating cleansers. Harsh shampoos can strip away your scalp’s natural oils, which are already in short supply during winter.
Look for moisturising shampoo and conditioner duos that nourish as they cleanse. HASK’s Coconut Oil Nourishing Shampoo and Conditioner is a great cold-weather staple, packed with rich hydration to soften and smooth dry hair without weighing it down. For fine or damaged hair that needs volume and strength, the Biotin Boost range is ideal – it delivers fullness while still being kind to winter-weary strands.
If you have an oily scalp but dry ends (a common combo), try balancing things out with Tea Tree Oil Shampoo to gently cleanse and soothe the scalp, followed by a richer conditioner on the ends to seal in moisture where you need it most.
2. Add a deep-conditioning mask weekly
A weekly hair mask is your winter haircare MVP. Deep-conditioning treatments replenish lost moisture, strengthen the hair shaft, and keep your locks feeling silky and manageable, no matter the weather outside.
HASK offers a wide variety of treatment masks depending on your hair needs. For dry, damaged hair, the Argan Oil Repairing Deep Conditioner (also now available in a larger size!) is a deeply hydrating option that strengthens and restores. If you’re battling winter frizz, the Keratin Smooth Deep Conditioner is perfect for leaving your hair soft and sleek. And if you’ve been lightening your hair or maintaining blonde tones through the cooler months, don’t forget the Blonde Care Purple Toning Deep Conditioner to brighten and neutralise brassiness while adding moisture.
Make it a Sunday self-care ritual: pop on a mask while you lounge in your robe and let it do its thing for 10-15 minutes.
3. Lock in moisture with leave-ins and oils
Leave-in treatments and hair oils are non-negotiable in winter. They act as a barrier against dry air and static, sealing moisture into the hair shaft and protecting strands from the elements (and your straightener).
Use a lightweight, non-greasy formula like the HASK Argan Oil Repairing Hair Oil, which delivers intense moisture and shine without heaviness. Apply a small amount to damp or dry hair, focusing on the mid-lengths and ends. If you want something even lighter, try a mist version like the new HASK Repair Series Hair Oil Mist, which gives a fine, even layer of hydration and frizz control.
For extra nourishment that lasts all day, the HASK Keratin Smooth 5-in-1 Leave-In Spray is a great choice – it offers heat protection, detangling, conditioning, and frizz-fighting power in one step.
Pro tips for winter haircare
Avoid overwashing
Even if your scalp feels a bit itchy, resist the urge to wash your hair too often. Overwashing strips away natural oils and makes dryness worse. Try to limit washes to two or three times per week and use dry shampoo in between if needed.
Protective hairstyles are your friend
Wind, rain, and scarves can cause friction and breakage, especially at the ends. Try low-maintenance protective styles like loose braids, buns or twists to keep your hair secure and minimise damage. Bonus: they’re perfect for lazy winter mornings when you don’t want to reach for the blow dryer.
Invest in a silk pillowcase or hair wrap
Cotton pillowcases can suck moisture from your hair while you sleep. Swap it for a silk or satin version to reduce friction and retain hydration overnight. You’ll wake up with smoother, softer strands – no heat styling needed.
Cold weather, stronger strands
Just like you wouldn’t wear a summer dress in the middle of July, your haircare routine shouldn’t stay stuck in summer when winter rolls in. A few smart swaps – like adding in hydrating shampoos, deep treatments, and protective oils – can make all the difference between dry, brittle strands and healthy, resilient hair.
HASK’s high-performance products are made to work with you all season long, giving you salon-worthy results without the harsh ingredients. So, whether you're tackling static, battling dryness or just aiming for shinier, smoother locks this winter, know that your goals are totally within reach.
Keep your hair healthy this winter with HASK’s repair-focused products and embrace the season with strong, hydrated and happy hair.
