For years, curly-haired people were told to fight their texture – straighten it, smooth it down, tame it into submission. But now, the conversation around curls has completely shifted, and it is all about embracing your natural pattern, understanding what your hair actually needs, and building routines that work with your texture, not against it.
From loose beachy waves to tight coils and kinks, every curl type is unique. That’s why personalised curl care has become one of the biggest hair trends right now. No more one-size-fits-all routines. Instead, it’s about layering the right products, prioritising moisture, and using ingredients that support long-term curl health.
That’s where HASK comes in. Known for clean, performance-driven formulas, HASK’s Curl Care Collection is designed to nourish, define and protect all curl patterns – and now, there’s a new hero joining the lineup: the Curls + Coconut and Argan Oil Hair Oil.
Available in both a handy 18ml vial and full-size 100ml bottle, this lightweight oil is designed to deliver soft, defined, glossy curls without heaviness. In other words: your curls, just better.
Understanding curl types and texture needs
Not all curls behave the same way – and that’s exactly why personalised curl care matters.
Hair textures typically sit somewhere on the curl spectrum:
● 2A–2C: Wavy hair
● 3A–3C: Curly hair
● 4A–4C: Coily and kinky hair
Each texture has different moisture needs, styling preferences, and challenges.
For example:
● Fine waves often need lightweight hydration that won’t flatten movement or volume
● Curly textures thrive on balanced moisture and definition
● Coily and kinky hair usually benefits from richer hydration and sealing oils that help lock in moisture for longer
The key takeaway? There’s no universal curl routine. What works for loose waves may not work for tighter coils – and that’s completely normal.
What is the curly girl method and why it matters
If you’ve spent any time in the curl community, you’ve probably heard of the Curly Girl Method. At its core, the method is about protecting the natural curl pattern by prioritising moisture retention and avoiding harsh ingredients that can dry curls out.
The Curly Girl Method focuses on:
● Avoiding sulfates and harsh surfactants
● Limiting drying alcohols
● Reducing excessive heat styling
● Using moisture-rich products to support curl health
The idea is simple: healthier curls are more defined, more manageable, and less prone to frizz and breakage.
HASK’s Curl Care Collection fits seamlessly into this approach. The formulas are:
● Sulfate-free
● Vegan and cruelty-free
● Colour safe
● Free from parabens and phthalates
● Curly Girl Method friendly
This means you can nourish your curls without worrying about stripping away moisture or disrupting your natural texture.
The ideal curl routine using the HASK Curl Care Collection
Healthy curls start with consistency – and a routine built around hydration and definition.
Step 1: cleanse
Curls are naturally drier than straight hair, which means harsh cleansers can quickly leave strands feeling brittle and frizzy.
The HASK Curl Care Shampoo gently cleanses while helping maintain moisture balance, making it ideal for textured hair that needs hydration without heaviness.
Why it works:
● Removes buildup without stripping curls
● Helps keep hair soft and manageable
● Preps curls for styling and definition
Step 2: condition and detangle
Hydration is everything for curls, and conditioning is where softness and slip really matter.
The HASK Curl Care Conditioner helps detangle and smooth strands while delivering moisture exactly where curls need it most.
Hero ingredients include:
● Coconut oil to deeply nourish and minimise frizz
● Argan oil to enhance shine and elasticity
For extra hydration, add the Curl Care Intensive Deep Conditioner weekly to restore softness and support healthier-looking curls over time.
Step 3: style based on curl type
One of the biggest curl trends right now is layering products for performance – using lightweight products for waves and richer formulas for tighter textures.
For example:
● Wavy hair: Lightweight creams and foams help define without flattening
● Curly hair: Balanced creams and leave-ins provide hydration and structure
● Coily/kinky textures: Rich creams and oils help seal in moisture and reduce shrinkage
The HASK Curl Care 5-In-1 Leave-In Spray works beautifully as a prep step, helping detangle, hydrate, reduce frizz, and boost shine before styling.
Follow with the Curl Care Defining Cream to shape and define your natural pattern while keeping curls soft and touchable.
Curly Girl Method essential: HASK’s new Curl Care Hair Oil
Meet the newest curl essential: the Curls + Coconut and Argan Oil Hair Oil.
This lightweight oil is designed specifically for textured hair, delivering hydration, shine and frizz control without leaving curls greasy or weighed down.
Powered by:
● Coconut oil – rich in fatty acids and vitamin E to deeply hydrate and minimise breakage
● Argan oil – helps improve elasticity and protects against damage
● Vitamin E oil – boosts shine while helping smooth the hair cuticle
The result? Softer, shinier, more defined curls with long-lasting moisture.
Why oils matter for curls
Curly and coily hair structures are naturally more porous, meaning they lose moisture faster. Oils play a crucial role in helping seal hydration into the hair shaft, preventing dryness and frizz.
This makes a hair oil one of the most important finishing steps in any curl routine.
How to use it
For a silky-smooth finish:
● Apply a coin-sized amount through damp or dry hair
● Focus on mid-lengths and ends
● Avoid the roots to maintain volume
You can also:
● Use it before styling to lock in moisture
● Apply as a finishing oil for shine
● Refresh curls between wash days
Plus, with both an 18ml vial and 100ml bottle available, it’s easy to keep your curls hydrated whether you’re at home or on the go.
Why ingredients matter
Ingredient-led haircare continues to dominate in 2026 – and for good reason. People want products that not only perform well but support long-term hair health too.
The HASK Curl Care Collection focuses on nourishing, performance-driven ingredients while staying free from unnecessary “nasties.”
Hydration heroes include:
● Coconut oil
● Argan oil
● Vitamin E
Together, these ingredients help:
● Reduce frizz
● Improve elasticity
● Enhance shine
● Support stronger, healthier curls over time
Clean formulas don’t mean compromising on results – they mean curls that feel healthier, softer and more manageable with every wash day.
Your curl routine, your rules
The best curl routine is the one that works for you. Whether you’re embracing loose waves, springy curls or tight coils, healthy texture starts with understanding your hair’s needs and giving it the hydration and support it deserves.
With the HASK Curl Care Collection – including the Curls + Coconut and Argan Oil Hair Oil – it’s easier than ever to customise your routine for your unique texture.
Because curls aren’t meant to be controlled. They’re meant to be celebrated.
