When it comes to curls, one thing is crystal clear – there’s no one-size-fits-all. From soft waves to tight coils, every curl pattern deserves a routine that’s made just for it. Enter the HASK Texture Series: a brand-new collection designed to nourish, define, and protect your natural pattern, so you can rock your curls with confidence.
Whether you’re just beginning your curl journey or you’ve been a proud curl queen for years, this range has everything you need to keep your hair looking healthy, hydrated, and happy.
What is the Texture Series?
The HASK Texture Series is a curl-focused collection specially formulated for wavy, curly, coily, and kinky hair types. Forget generic shampoos or heavy styling creams – this series delivers the targeted moisture, definition, and protection your texture craves.
Let’s talk about ingredients. Here are some of the ingredients that products in the range are enriched with:
● Shea butter – A hydration powerhouse that smooths rough cuticles, protects curls from tangles and frizz, and prevents split ends.
● Pineapple enzymes – Helps to strengthen weak strands so that they don’t bend or snap.
● Banana extract – A scalp- and strand-loving ingredient that protects elasticity and helps restore curls to their ideal shape.
The formulas are free of sulphates, parabens, phthalates, drying alcohols, and gluten, and are cruelty-free, so you can treat your hair with the TLC it truly deserves.
Why textured hair needs a different kind of care
Textured hair isn’t just about appearance; it’s about structure. The more twists and bends your hair has, the more likely it is to experience dryness, frizz, and breakage.
Why? Because it’s harder for the scalp’s natural oils to travel down curly or coily strands, leaving hair more prone to moisture loss. Plus, textured hair is often more fragile and prone to tangling, especially when dry or chemically treated.
That’s why your curl routine should focus on moisture, protection, and gentle detangling. The HASK Texture Series does just that, offering a balanced blend of hydration and definition without heavy buildup or crunch.
A simple curl care routine
Not sure where to start? Building a basic routine with the Texture Series is easy and effective. Here's a three-step system to bring out your best curls:
Step 1: Mega Slip Pre-Shampoo Detangler
Before you even wash, prep your curls with the Texture Series Mega Slip Pre-Shampoo Detangler. This lightweight product melts through knots and tangles, minimising breakage before cleansing. Before shampooing, apply a generous amount to wet or dry hair. Evenly distribute, smoothing product throughout curls from roots to ends. Rake through with fingers or a wide-tooth comb to easily detangle. Rinse, then cleanse and condition.
Step 2: Twist Tamer Leave-In Conditioner
After cleansing and conditioning, lock in moisture with the Twist Tamer leave-In Conditioner. This ultra-hydrating formula helps define curls, reduce frizz, and improve manageability – all without weighing your hair down. Ideal for wash-and-go styles, braids, or twist-outs, it's the leave-in that does it all.
Step 3: Bonus Moisture Recovery Mask
Treat your curls to an extra dose of hydration with the Bonus Moisture Recovery Mask once or twice a week. This rich treatment delivers deep moisture and softness, perfect for reviving dry or overworked curls. Apply to clean, damp hair and leave on for 3-5 minutes before rinsing thoroughly.
Together, these products provide a complete system to cleanse, condition, define, and protect your natural texture, without overcomplicating your routine.
How to integrate the curly girl method
Following the Curly Girl Method (CGM)? Great news: the Texture Series is made to fit right in. Since CGM avoids harsh sulphates, silicones and drying alcohols, HASK’s clean formulations are a perfect match.
Here are a few quick tips for staying CGM-friendly:
● Use the Mega Slip Pre-Shampoo Detangler before cleansing to prevent damage during washing.
● Stick to a low-lather or co-wash-friendly cleanser if you're strictly CGM.
● Apply the Twist Tamer Leave-In Conditioner as your styling base for defined, soft curls.
● Layer the Moisture Recovery Mask weekly to combat dryness and maintain curl elasticity.
With ingredients that work with – not against – your texture, the Texture Series makes it easy to follow the Curly Girl Method while keeping your curls strong and stylish.
Your curl confidence starts here
The key to curl confidence isn’t just about finding the perfect styling technique – it’s about using products that support your texture, boost hydration, and fight frizz. And that’s exactly what the HASK Texture Series delivers.
Whether your hair spirals, coils, or flows in waves, you deserve a routine that understands your needs. The Texture Series empowers you to embrace your natural hair pattern, nourish it from root to tip, and style it on your own terms.
No matter where you are in your curl journey, this range offers everything you need to care for your texture, without compromise.
Ready to embrace your texture? Shop the new HASK Texture Series today and discover your best curls yet.
