At HASK, we’re proud to be a little bit ingredient-obsessed. Because when it comes to hair care, what’s inside the bottle is just as important as what isn’t. Your shampoo, conditioner, treatment, or spray should do more than just smell amazing – they should be packed with purposeful ingredients that deliver real results for your hair.
We’re talking about natural powerhouses like biotin, keratin, tea tree oil, argan oil, and coconut oil. These aren’t just trendy words on a label. They’re hardworking heroes chosen for their proven benefits, each helping to address a specific hair concern. So, whether you're trying to tame frizz, grow out your hair or restore shine, there’s a targeted ingredient for that – and chances are, you’ll find it in a HASK formula.
Let’s dive into what these ingredients actually do – and why they matter so much for your strands.
Biotin: the strength & growth booster
Biotin (aka vitamin B7) is best known for its role in encouraging healthy hair growth, but it does so much more. This essential B-vitamin helps support keratin production, the protein your hair is made of, which in turn helps strengthen strands, reduce breakage, and promote fuller-looking hair.
If your hair is feeling limp, thin, or weak, biotin is your best bet. Look to the HASK Biotin Boost range to support strength and volume from root to tip. It’s a favourite for fine-haired folks looking for more body and bounce without heaviness.
Keratin: the frizz fighter
Keratin is the structural protein naturally found in your hair. When your strands are damaged – whether from heat, colour or chemical processing – they lose keratin, leaving them weak, porous and prone to frizz.
That’s where keratin-infused hair care comes in. The HASK Keratin Smooth range helps reinforce your hair’s natural structure, smooth down the cuticle, and protect against future breakage. It’s perfect for anyone with frizz-prone, heat-styled, or over-processed hair that needs a dose of discipline and shine.
Tea tree oil: the scalp refresher
Your scalp is the foundation for healthy hair, so taking care of it is key. Enter tea tree oil: a natural, tingly botanical extract known for its clarifying and antimicrobial properties.
Tea tree oil helps remove product buildup, excess oil, and impurities from the scalp, making it an excellent choice if your roots tend to get greasy fast or your scalp feels itchy or congested. The HASK Tea Tree Oil range is a must for balancing your scalp and keeping your hair feeling fresh, light, and clean without stripping essential moisture.
Argan oil: the shine enhancer
Nicknamed “liquid gold” for good reason, argan oil is rich in essential fatty acids, antioxidants, and vitamin E. This nourishing oil deeply hydrates, helps repair dry or damaged hair, and boosts shine like nothing else.
Whether your hair is dry from colouring, styling, or just general day-to-day life, the HASK Argan Oil range delivers instant softness and glow. It’s the ultimate go-to for smoothing frizz, improving manageability, and bringing dull hair back to life.
Coconut oil: the moisture magnet
Coconut oil is the MVP of hydration. Packed with lauric acid (a fatty acid that deeply penetrates the hair shaft), it helps lock in moisture, reduce protein loss, and improve softness over time.
If your hair feels brittle, thirsty, or straw-like, the HASK Coconut Oil range will be your new best friend. It wraps strands in hydration, helping to improve elasticity and reduce breakage, especially helpful for those with naturally dry or textured hair.
Why clean ingredients matter
Great ingredients are only half the story. At HASK, we also believe in keeping out the stuff your hair doesn’t need. That’s why all our products are:
● Free from sulphates, parabens and silicones – No harsh stripping agents or synthetic fillers here. Your hair gets only what it needs.
● Cruelty-free – Always tested on humans, never on animals.
● Vegan-friendly – No animal-derived ingredients, ever.
You can feel confident using HASK products knowing they’re clean, kind, and effective, made with purpose and care for both your hair and the planet.
Choosing the right ingredients for you
Not sure which ingredient suits your hair best? Here's a quick cheat sheet:
● Dry or dull hair? Argan oil and coconut oil are your hydrating heroes.
● Frizz or heat damage? Reach for keratin to smooth and strengthen.
● Flat, limp hair? Biotin gives you the lift and volume you’re after.
● Greasy roots or flaky scalp? Tea tree oil brings balance and refreshment.
● Curly or textured hair? Our Curl Care range is packed with moisture-loving ingredients to define and protect your natural pattern.
Clean beauty, powered by ingredients that work
At the end of the day, good hair starts with good ingredients. Whether you’re chasing volume, hydration, strength, or shine, HASK’s nature-powered, science-backed formulas have got your back (and your roots).
Ready to upgrade your routine with ingredients that actually do the work? Explore our full range today and find your perfect hair match.
