Why is it Important to Use a Purple Toning Shampoo and Conditioner for Blonde Hair?

While dyeing your hair blonde is a great way to change up your look, the blondes out there will know the harsh effects that bleach can have on your hair health. While this damage from dyeing certainly doesn’t mean you need to steer clear of blonde locks altogether, it does means that your hair requires extra care, nourishment, and specialty products—especially if you wish to keep your blonde hair bright and free from brassy tones.  

Blonde hair = extra care 

While it is made for safe use on hair, bleach almost always leaves hair drier than before it was dyed, and often leaves at least some level of damage. Why does this occur? The chemical composition of bleach breaks down hair proteins in order to remove its colour pigment. Stripping away these proteins can have a damaging effect on hair’s natural bonds, meaning your hair will become more prone to breakage. For this reason, bleached hair requires extra care and special products formulated just for blondes.  

Maintain your vibrant blonde colour without causing damage 

Maintenance between salon visits is absolutely essential for bleached blonde tresses. While your hairdresser will apply a purple toning treatment to your hair to tone your colour right after dyeing, this toner slowly fades, meaning brassy, yellow tones can creep into your hair. Removing these unwanted brassy tones between visits to the salon is essential for bleached hair.  

This is where purple shampoo steps in. As simple as washing your hair (literally), purple toning shampoo and conditioner is an essential product for blondes. While also cleansing and hydrating to protect hair, purple shampoo and conditioner disperse purple pigmentation throughout your strands to neutralise brassy and yellow tones that appear in bleached hair.  

Use a quality purple shampoo and conditioner 

A good quality purple toning wash duo will nourish dry hair as well as eliminate brassiness. Clean, natural, and nourishing ingredients are essential for repairing the damage and breakage caused by bleaching, so choosing a formula with this is mind will greatly benefit your blonde hair. The HASK Blonde Care Purple Toning Shampoo and Conditioner does just this. Formulated with HASK’s signature clean beauty standards, the HASK Blonde Care range is free from sulphates, parabens, phthalates, gluten, and drying alcohol. The range incorporates a blend of elderberry oil, coconut oil and vitamin C to boost hydration and lustre, as well as prevent further environmental factors from damaging blonde hair.  

Shop the HASK Blonde Care Collection to protect your blonde hair today. Now available on our Amazon Australia E-Store.