Should You Be Using Purple Shampoo?
Have you heard of purple shampoo but aren’t quite sure if it’s right for you? Whether you’re a natural blonde or a bottle blonde, here’s how to tell if you should be using purple shampoo. The results may surprise you!
Should you be using purple shampoo?
If you have dyed blonde hair…
Definitely, purple shampoo is for you! Here’s why:
- Minimise brassy tones after dying
During the hair lightening process, your natural hair colour is lifted (to make room for your brilliant blonde). Because all hair has some underlying warm tones, lightening your hair also makes room for ‘brassy’ yellow, orange and red tones to creep in… unless you take steps to neutralise them. Enter purple shampoo. The purple pigmentation in purple shampoo works to cancel out these brassy tones (as it’s on the opposite side of the colour wheel to yellow). Adding HASK Purple Toning Blonde Care Shampoo into your haircare routine between salon visits will keep your hair bright and brass-free.
- Protect your hair from the sun
Purple shampoo is especially important for bottle blondes during the sunnier months. UV rays naturally cause more brassy tones to appear in most hair colours—but dyed blonde hair is the most prone to turning brassy in the sun. The sun can also more easily cause UV damage to coloured hair (which has already undergone inevitable damage during the dying process). Our high-quality HASK Blonde Care range has ingredients high in antioxidants (like elderberry oil and Vitamin C) that protect blonde hair from sun damage.
- Dyed blonde hair needs special care
Stripping hair of its natural colour and causing some damage to hair structure is unavoidably part and parcel of dying your hair to its beautiful shade of blonde. As the dying process strips hair of moisture and nutrients, the HASK Blonde Care range is formulated with highly moisturising and repairing ingredients to provide dyed blonde hair with the care it needs to repair and grow healthy and strong.
If you have natural blonde hair…
Also a yes to purple shampoo! Here’s why:
- Neutralise natural brassy undertones
Natural blonde hair also has natural red, orange and yellow undertones. Because everyone’s hair is different, some blonde hair has more of these brassy undertones than others. If your hair is naturally on the brassy side of blonde and you’d like to achieve a bright shade, the HASK Blonde Care Collection is perfect for you. If you notice the sun especially brings out your brassy tones, try adding the HASK Blonde Care Collection into your haircare routine during spring and summer.
- Protect and maintain your hair health in summer
Did you know that natural blonde hair is more prone to the effects of sun damage than darker hair? The melanin particles in blonde hair are smaller, more fragile and less plentiful than those in darker hair. This means that in the sun, the melanin in blonde hair breaks down and dissipates faster—which is why most blonde hair naturally lightens in summer. This also means that your hair becomes more fragile and needs extra nourishment during the sunnier months. Using nourishing haircare like HASK Blonde Care Collection is the perfect step to ensure your blonde hair is receiving the extra care it needs in summer.
