Protect Your Hair from Colour Fade This Summer With The HASK Colour Care Line

POV: you’ve just coloured your hair and are looking fine for the summer. But did you know that the summer sun can cause your gorgeous new hair colour to fade faster? HASK is here to help… Here’s our guide on how to keep your hair colour looking fresh all summer long.

Use quality colour-protecting haircare

What’s our top recommendation for prolonging your hair colour and preventing colour fade from the summer sun? Use high-quality colour-protecting products which are specifically designed to seal in your hair colour, add high shine and prevent environmental factors from discolouring your strands.

Pro hair stylist Linda Flowers says: “A colour care regime is crucial to maintain the health and integrity of your hair, and will affect everything: shine, style memory, performance and even the length. My favourite is the HASK Colour Care line, made with rose oil, peach and hydrolysed quinoa. This combination restores and revives the hair, making your colour last longer while restoring vital moisture.”

Nourish your hair post-dye job

Our second top tip is to ensure that you are providing your coloured hair with the extra nourishment it needs. All coloured hair inevitably goes through some damage during the dying process. So, adding highly moisturising and repairing products into your haircare routine will ensure that your hair stays shiny, bright and well-moisturised through months of styling.

“The best regime is using a line of products for colour-treated hair. Deep condition your hair on a regular basis. Colour-treated hair needs extra moisture, especially if you have been colouring for years,” recommends pro hair stylist Cheryl Mark. “I recently was department head of a Netflix movie called Senior Year with a huge cast of many ages and ethnicities. Almost everyone had their hair coloured and they all used HASK Colour Care. Even though all their hair textures were different, the HASK Colour Care line prevented all their hair colour from fading.”

Protect your hair from colour fade this summer with the HASK Colour Care Shampoo, Conditioner and Deep Conditioner.