HOW TO: Repair Dry, Damaged Hair
Our hair can become damaged and dry for many reasons, from the overuse of heat styling tools to chemical damage from over-dyeing and bleaching to simply being exposed to a lot of sun. But don’t stress: damaged hair can be repaired.
Meet the HASK Keratin Protein Smoothing Collection.
Highly recommended by expert hairstylists, the full HASK Keratin Protein range is enriched with hydrolysed keratin, an impressive ingredient used to repair breakage and split ends, as well as protect hair against future damage.
What is Keratin?
Keratin is an essential protein found in hair, skin, and nails. The keratin found in hair is responsible for protecting strands from everyday stresses by smoothing the layer of cells that form the hair cuticle. However, the naturally occurring keratin in hair can become damaged and depleted over time, particularly when exposed to the stresses of heat styling and dyeing. As a result, the protective keratin layer begins to become broken down faster than your body can replace it, resulting in excessively porous hair, aka frizz.
How does the HASK Keratin Protein Collection work?
While damaged, frizzy hair can seem rather stressful, there are ways to restore health to your hair. Expert hairstylist Linda Flowers shares: “I feel even the most damaged, bleached hair can be saved with the introduction of protein, and the HASK Keratin Protein Collection is great for that.” By reintroducing protein in the form of hydrolysed keratin, the HASK Keratin Protein range provides damaged hair follicles with a much-needed layer of defense that not only prevents further breakage and makes hair more manageable, but also provides strands with a glossy high shine.
What products from the HASK Keratin Protein Collection are right for you?
HASK Keratin Protein Smoothing Shampoo and Conditioner
This restorative duo begins the crucial process of repairing damage and reducing frizz. The HASK Keratin Protein Shampoo penetrates hair follicles to leave strands smooth, while the HASK Keratin Protein Conditioner delivers humidity-blocking nourishment to leave hair feeling soft and shiny.
HASK Keratin Protein Smoothing Deep Conditioner
This ultra-restorative treatment mask is the ultimate solution for really frizzy or damaged hair. Expert hairstylist Cheryl Marks says: “HASK Keratin products have the best anti-frizz properties.”
HASK Keratin Protein 5-in-1 Leave-In Spray
Use this detangling spray after washing to add a strong layer of heat protection before styling. This powerful formula also smooths hair to control frizz, hydrates strands to allow for easy detangling and boosts shine.
HASK Keratin Protein Smoothing Hair Oil
For very soft and shiny hair, the HASK Keratin Protein Smoothing Hair Oil is a must. This fruity-scented oil deeply penetrates hair follicles to heal from within, while providing strands with an incredibly soft and shiny sheen.
Repair your hair and explore the full HASK Keratin Protein Collection today.